Launching in Toronto, The Truth Boxes were a fresh new take on an iconic brand element. Seven topical and geographically relevant executions helped get the right news into the right people’s hands, make them stop in their tracks, pay attention and become immersed in our experience. This ultimately helped get non-subscribers to consider the Toronto Star and take action.

Recognition:

D&AD - Accepted in book x1

One show - Merit x1, Shortlist x3

Communication Arts Advertising - Winner Non-Traditional Advertising x1

Epica Awards - Silver x1, Bronze x1

Effie Awards - Bronze x1, Shortlist x1

Strategy Awards - Gold x1

Applied Arts Advertising Annual - Winner x3

Applied Arts Design - Winner x1

Art Directors Club of Canada - Bronze x4

Marketing Awards - Silver x1