MOCA Toronto wanted to promote the Age of You, an exhibit about our identity in the era of social media. So we made people rethink their online identity by creating a symbol that asked the question: “If you don’t take a selfie, were you really here?”

Recognitions:

OneShow - Merit OOH Brand Installation x1

LIA - Bronze Design OOH Installation

ADCC - Silver OOH x1

Applied Arts Adverting Annual - OOH Winner

Applied Arts Design Annual - OOH Design Winner

Canadian Marketing Awards - Finalist

Shopper Innovation Awards - Bronze x2

Canadian Marketing Association - Gold x1

Leo Burnett GPC - 7+