Young Black people are constantly being judged by their outward appearance. The black hoodie has become an infamous symbol of this bias. CEE set out to flip the narrative through reinventing the hoodie as a reminder to see the person behind their skin colour.

Recognition:

D&AD - Wood Pencil x1, Accepted in book x1

One Show - Shortlist x2

Communication Arts Design - Winner x1

Communication Arts Public Service Advertising - Winner x1,

Marketing Awards - Silver x1, Bronze x1