For the first time in 36 years, Canada’s men’s soccer team was back in the World Cup. But there was a problem: their first game was in the middle of the afternoon on a Wednesday.

So NorthStar Bets helped Canadian soccer fans get time off from work to watch and bet on the big game by creating a 90-Minute Stat Holiday.

Recognition:

Clio - Silver, Fan Engagement

Canadian Marketing Awards - Bronze, Innovative Media

Webby’s - Nominee