Launching in Toronto, The Truth Boxes were a fresh new take on an iconic brand element. Seven topical and geographically relevant executions helped get the right news into the right people’s hands, make them stop in their tracks, pay attention and become immersed in our experience. This ultimately helped get non-subscribers to consider the Toronto Star and take action.
Recognition:
D&AD - Accepted in book x1
One show - Merit x1, Shortlist x3
Communication Arts Advertising - Winner Non-Traditional Advertising x1
Epica Awards - Silver x1, Bronze x1
Effie Awards - Bronze x1, Shortlist x1
Strategy Awards - Gold x1
Applied Arts Advertising Annual - Winner x3
Applied Arts Design - Winner x1
Art Directors Club of Canada - Bronze x4
Marketing Awards - Silver x1
Young Black people are constantly being judged by their outward appearance. The black hoodie has become an infamous symbol of this bias. CEE set out to flip the narrative through reinventing the hoodie as a reminder to see the person behind their skin colour.
Recognition:
D&AD - Wood Pencil x1, Accepted in book x1
One Show - Shortlist x2
Communication Arts Design - Winner x1
Communication Arts Public Service Advertising - Winner x1,
Marketing Awards - Silver x1, Bronze x1
Dinner parties are hard to plan for. Schedules are busy. Guests are flaky. And hosts have no idea how many people will show up.
So we took the guess work out of guest lists with invitations that each had a different ingredient to a delicious gravy inside. Giving guests no choice but to RSVP “yes” unless they wanted everyone to go gravy-less.
Recognition:
ADC Awards - Bronze, Merit x2,
One Show - Shortlist
Communication Arts Advertising - Winner
Epica Awards - Silver x1, Bronze x1
Press & OOH campaign
Recognition:
Cannes Lions - Print Silver Lion Campaign, OOH Finalist Campaign
The OneShow - Merit Newspaper x1
Communication Arts Adverting Annual - Winners Poster Campaign
MOCA Toronto wanted to promote the Age of You, an exhibit about our identity in the era of social media. So we made people rethink their online identity by creating a symbol that asked the question: “If you don’t take a selfie, were you really here?”
Recognitions:
OneShow - Merit OOH Brand Installation x1
LIA - Bronze Design OOH Installation
ADCC - Silver OOH x1
Applied Arts Adverting Annual - OOH Winner
Applied Arts Design Annual - OOH Design Winner
Canadian Marketing Awards - Finalist
Shopper Innovation Awards - Bronze x2
Canadian Marketing Association - Gold x1
Leo Burnett GPC - 7+
Press & OOH Campaign
McCafe serves fresh coffee 24/7 for whenever your morning starts.
Recognitions:
D&AD - In Book Press Campaign, In Book OOH Campaign
The OneShow - Merits Poster Campaign, Merit Art Direction Campaign
ADC - Merit OOH campaign
Canadian Marketing Awards - Silver OOH Campaign
Luerzer’s Archive - Published x5
Applied Arts Design Annual - Winners Poster Campaign
Clio Awards - Finalist Poster Campaign
Communication Arts Illustrations Annual - Winner Poster Campaign
Leo Burnett GPC 7+
Press Campaign
Makro Click, an online grocery shopping service, wants people to realize that the real price of grocery shopping is their precious time.
Recognitions:
OneShow - Merit Newspaper Campaign x1
ADC - Merit Poster Campaign x1, Shortlist x5
Communication Art Advertising Annual - Newspaper Campaign Winner x1
Applied Art Design - Poster Campaign x1
Luerzer’s Archive - Published x4
AdStars - Crystal Press Campaign x1
TopFive Holiday, a local travel agency in Bangkok wants to let young travellers know that they offer travelling packages to unique places, and also create a sense of urgency for travellers who seek a one-of-a kind experience.
We decided to use the world map, the most simple and iconic graphic related to travelling, but we put a spin on it. By using only recognizable colours from the iconic logos of big corporations like McDonald's and Starbucks, each poster shows only the countries and areas of the world that they haven’t set foot in yet.
Recognition:
Clio Awards - Bronze Winner Print Campaign
Epica Awards - Gold Winner Print Campaign
Campaign Brief’s The Work 2022 - Winner Print Campaign
Luerzer’s Archive - Published x1 (Coffee Chain)
For the first time in 36 years, Canada’s men’s soccer team was back in the World Cup. But there was a problem: their first game was in the middle of the afternoon on a Wednesday.
So NorthStar Bets helped Canadian soccer fans get time off from work to watch and bet on the big game by creating a 90-Minute Stat Holiday.
Recognition:
Clio - Silver, Fan Engagement
Canadian Marketing Awards - Bronze, Innovative Media
Webby’s - Nominee
#CollabWithAric reinvented the traditional photographer's promo to make it uniquely personal and unignorable.
https://www.instagram.com/aricgphotography/
Recognition:
Canadian Marketing Awards - Gold
Marketing Media Innovation Awards - Gold
Canadian Marketing Association (CMA’s) - Gold
Strategy Awards - Silver
Cassies Awards - Silver
Applied Arts Advertising - Winner
Press Campaign & Wild Posting - Welcome Back
Recognition:
Communication Arts Advertising Annual - Newspaper Campaign Winners
Luerzer’s Archive - Published x2,
Applied Art Advertising Annual - Winner
City Scent Air Freshener - DM & Magazine Ad
Recognition:
Communication Arts Advertising Annual Winners x1, Luerzer’s Archive Magazine x1, Applied Arts Advertising Annual Winner x1, Canadian Marketing Awards - Finalist x1
To remind Canadian drivers MotoMaster Auto Parts comes with a proven quality promise, we tapped into an insight drivers everywhere can vouch for: when your car breaks down, your life breaks down too. Our TV campaign and stunt reminded drivers of the results of choosing low quality parts and drove home the message: When there’s a lot riding on you, ride with MotoMaster.
Robbers - Print & Poster Campaign.
Headline: Seriously, it's a bank. Logo: KrungThai Bank Phone Service 1551
Recognition:
Cannes Lion - Print Finalist x1, Spikes Asia - Print Finalist x1, Adman Awards Thailand - Bronze x1
TV Campaign - 45sec, 15sec x3, Banner Ads Campaign
AAA wants to remind people that not all roadside services are the same. Not choosing quality will pay its price.
OLV, Print Campaign & Social Posts
AAA House Manager takes care of your home so you can enjoy living in it instead of spend time fixing it.
Nowhere To Hind - Press & Poster Campaign
Recognition:
Communication Art Advertising Annual Winner - x1, Canadian Marketing Awards - Gold x2, Bronze x1, Advertising & Design Club of Canada - Silver x2, Applied Art Advertising Annual Winner x2
Only In Canada - Integrated Campaign
Every month, limited-edition sneakers are released only in the United States, frustrating Canadian shoe-collectors. However, the new 574 Woods Pack is exclusive to Canada. To promote this fact, New Balance handed out a pair to everyone in the tiny, rural community of Canada, Kansas.
Recognition:
Luerzer's Archive Magazine - x4, Promo Awards - Silver x1, Featured on: Creativity-Online, Complex
Long EDM
Recognition:
Canadian Marketing Awards - Finalist
